Image Credit: Eyal Marilus
Hey there! Welcome to the Hurwitz.tv “Leaders” interview series, where we chat with the leaders in tech and business to discuss the latest industry trends and developments. In this series, you’ll hear from CEOs, CTOs, and other thought leaders as they share their insights on everything from AI to Investing.
In this interview, we talk to Noa Eshed from Growth Marketing Agency – Bold Digital Architects + Podcast Host of Real Life Superpowers.
What productivity tips have helped you significantly?
- Parkinson’s law – a task will take as long as you assign to it.
- Always being in “offense” mode. Not leaving tasks open – handling them without any procrastination, and striving to always be a few steps ahead of clients.
What are some mindset tips you need to have when running a business?
A few thoughts about that:
- If you want to stand out and differentiate yourself, you can’t do more of the same. Make sure you’ve figured out what’s unique about your business, what job you help your target audience get done, and who your target audience is.
- Question everything, and keep a humble growth mindset (rather than a fixed one). Always learn, never assume you know everything, and make sure you work with people who complete you
- If you think you don’t have competitors – think again
- Your competitors aren’t your enemies and can potentially become your allies
- Clinging to NDAs and keeping knowledge to yourself, isn’t in your best interest – the more your share – the more it’ll pay off. The winners will win with or without you. Isn’t it better to be a trusted authority people turn to for information?
What are some of your favorite books or articles that have impacted the way you think?
- Consider This by Chuck Palahniuk
- They Ask You Answer by Marcus Sheridan
- Principles by Ray Dalio
- Lost and Founder by Rand Fishkin
- Bold by Peter H. Diamandis
- Choose Yourself by James Altucher
- The 4-Hour Workweek by Tim Ferris
- The Lean Startup by Eric Ries
- Trust Me, I’m Lying by Ryan Holiday
- The Tipping Point by Malcolm Gladwell
(I can go on forever)
Who is someone who has really impacted your work? It can be a family member, friend mentor, public persona, etc.
James Altucher American hedge-fund manager, author, podcaster, and entrepreneur who has founded or co-founded over 20 companies.
He was my inspiration for starting my own podcast, and in general, over the years I’ve learned a lot from his content.
What are your thoughts on the future of technology and how it will impact business?
I don’t think I’m saying anything groundbreaking here, but my 2 cents is that I think AI is changing business as we know it (hopefully it won’t make our species extinct but that’s a different conversation). Many tasks will keep becoming automated, and I think the winners of the future will be the ones who are able to combine soft skills with robots working on execution at scale.
Who would you love to have lunch with?
Larry David
